Most games fail because monetisation was added at the end. At SWIX we design the revenue model together with the core mechanics from day one — what we call retention-first design.
Three numbers we watch
- D1 / D7 / D30 retention: does the player come back?
- ARPU: how much does the average player pay?
- LTV: what is the long-term value of a player's relationship with the game?
Retention tools
A/B tests on almost every screen, seasonal LiveOps events that give a reason to return, and adaptive difficulty that keeps players in the ideal challenge zone.
Revenue models
Rewarded ads, in-app purchases, subscriptions, premium and sponsorships — we pick the mix that fits the genre and audience, in full compliance with local regulations and platform policies.
