A home for Arab digital creativity, to British standards
SWIX is a British-born studio for games and interactive experiences that moved from Britain to Riyadh, driven by a team that believes Arabic content deserves to lead. We combine the art of design, the science of programming and the power of AI to make games and simulators that leave a real mark: happier players, more engaged students, and companies that sell more and train better.
Our mark — the soaring bird — sums up our promise: we reach your audience faster, and grow with you bigger.
Our vision
To be the Middle East's leading studio for games, interactive experiences and virtual simulators — and to carry Arabic content to the world.
Our mission
To design and build high-quality games and digital experiences that entertain, educate and create real business value for our clients — through the latest technology, AI and a creative Arab team.
Five values behind every project
Quality
World-class production standards on every project, whatever its size.
Innovation
Adopting the latest technology, engines and AI.
Partnership
We treat clients as partners, not tickets.
Authenticity
Content that reflects Arab culture and values and respects the community.
Commitment
Delivered on time, on a clear budget.
Why now?
Through its National Gaming & Esports Strategy, Saudi Arabia aims to create dozens of studios and thousands of jobs by 2030; Savvy Games Group is investing tens of billions in the sector; and giga-projects like Qiddiya and NEOM are built around interactive experiences. All of this creates enormous demand for local studios that can deliver — the gap SWIX fills.
Roadmap 2026 – 2030
From a new studio to one of the region's top five.
- 2026 – 2027
Foundation & proof
- Core team of 8 – 12
- Website and demo builds live
- 8 – 12 client projects
- First original game
- Enrolment in support programmes (Monsha'at, Misk, Savvy, GEA)
- 2027 – 2028
Growth
- Scale to 25 – 30 staff
- Representative office in Dubai
- Launch the SWIX simulator platform as SaaS
- 2 – 3 original games
- First major government contract
- 2028 – 2029
Regional expansion
- Production team in Egypt
- Partnerships with global publishers
- A flagship VR title
- Digital twin for a major industrial facility
- Approved-vendor status with giga-projects
- 2029 – 2030
Leadership
- Top-5 studio in the region
- An Arabic game with global reach
- 50+ staff
- Investment round or strategic partnership
- SWIX Academy for developer training
What we build with
Game engines
Design & modelling
VR / AR
3D scanning
AI
Management & analytics
Ready to turn your idea into an experience?
Talk to us today and get a preliminary proposal within 48 hours. We build with you from idea to launch.
Get a preliminary proposal within 48 hours